What are the "key objectives" for campaigns?
Created by: Paid Exposure
Modified on: Tue, Mar 16, 2021 at 8:53 PM
The key objectives allow the promoters to get a better understanding of what key objectives you are focusing on to accomplish your clients' goals. The key objectives are measurable results that can help you evaluate the effectiveness of your campaign.
- Awareness - measure views/impressions/visits
- Engagement - measure likes/comments
- Leads - measure sign-ups + landing page visits
- Clicks - measure link clicks/swipes
- Sales - measure sales revenue
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