The key objectives allow the promoters to get a better understanding of what key objectives you are focusing on to accomplish your goals. The key objectives are measurable results that can help you evaluate the effectiveness of your campaign.


  • Awareness - measure views/impressions/visits
  • Engagement - measure likes/comments
  • Leads - measure sign ups + landing page visits
  • Clicks - measure link clicks/swipes
  • Sales - measure sales revenue