You will need to fill out the following items:
Campaign Name: Name of campaign. Give your campaign a name that will help you distinguish what it's about versus other campaigns you will create. (ex: "New Winter Clothes Line 2019")
Post Caption Description: Key messages you want to include. Describe what you would like to have the promoter write in their post description.
Campaign Message: Specific information that the promoter should include in post captions. What do you want your promoter to include in the actual caption? (Ex. "Please include verbiage that includes that our company is having the lowest priced winter sales in the past 10 years.")
Suggestions: Some tips to inspire creativity. Your promoter needs ideas on what to include in their post. What can you suggest to them that you want in your promotion, while also representing your brand? (Ex. "We suggest an outdoor photo with our jacket.")
Market Reach: Where is your audience? Are they going to be local, national, international? Choose "Local" if you are a local business, trying to reach a local audience. Choose "National" or "International" if you want to reach a wider audience.
Links: Websites to your business.
Expiration Date: How long are you running this campaign for your business?
Budget Amount per Promoter (USD): Include your budget amount for this campaign. How much are you willing to spend in total for each promoter?
Campaign Goal: 1-2 sentences describing the influencer marketing campaign you're launching (Ex. "We would like to have an influencer show off our new winter sales to NYC through social media.")
Key Objectives: Describe what you're hoping to achieve from the dropdown list (brand awareness, engagement, etc.).
Incentives: Include incentives for the promoter's followers (discounts, free giveaways, etc.).
Channels: Select 1 or more channels that you want this campaign to be promoted on.
Keywords: Keywords that you can associate with your campaign, examples such as type of industry.